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N. 28, July - August 2006
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 | IP & RTD: Articles
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"Kleine Münze" in copyright
Prof. dr hab. Janusz Barta
Prof. dr hab. Ryszard Markiewicz
Directors of Intellectual Property Law Institute of the Jagiellonian
University
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The first copyright laws were issued in order to protect the
legitimate interests of authors of literary, plastic and musical works, and
stimulate artistic creation.
The legislators were most interested in original and significant
achievements in various fields of art. Quite soon, however, it became clear
that scientific works also began to be regarded objects that should be
protected. In copyright, the scientific aspect, as well as the related
technical aspect, came to the fore alongside the artistic one. As early as
1870, the German law on copyright to literary works, drawings, musical
compositions and dramatic works emphasized that: 'Regulations applicable to literary works apply to geographical,
topographical, scientific, architectural, technical and other drawings
(illustrations), which, in respect of their main purpose,
should not be considered as works of
art"1
(the emphasis is ours).
National laws and international conventions extended the loose
definition of works of applied art, as well as maps. The artist's focus on
functionality (the utility aspect) of an object was no longer grounds for
excluding the resulting work from copyright protection.
Judicial decisions and doctrine also had a significant impact on
the extension of the scope of application and the significance of copyright.
Not without some exceptions and doubts (which, among other things, arose from
the doctrine of de minimis non curat
praetor), they brought about the relaxation of protection criteria,
such as creativity, originality, and individual character. Consequently, more
and more often the proverbial "kleine Münze"
(small coins) were considered suitable for protection. The expression comes
from German, and we think that it emphasises the fact that small coins also
have their value and should be appreciated. This approach is reflected by the
fact that even a small amount of creative input (originality or individual
character) is sufficient to obtain copyright protection. Thus graphic trade and
service marks, packaging designs, advertising slogans, numerous industrial
designs, leaflets, user guides, technical drawings, document models, or
official forms are considered by the ad casu courts as deserving copyright
protection.
With the above approach and its practical consequences, what should
an entrepreneur take into consideration?
On the one hand, one has to be aware of the possibility that it
will often be difficult to decide in advance whether, in the case of a dispute,
the court will grant copyright protection to someone's (employee's or
contractor's) work. At the same time, such a possibility is often ignored or
overlooked and, as a consequence, copyright issues are omitted in agreements
signed with authors of advertising posters or graphic packaging designs, for
example. They, in turn, may refer to the effective copyright protection they
enjoy, demanding a suspension of the advertising campaign or withdrawal from
the market of goods sold in the package they designed. It is reasonable then,
in the event of doubts, always to take ('just in case') account of an author's
economic and moral rights in the agreements whose subject matter may be a
product protected by copyright.
On the other hand, the entrepreneur strengthens his position in the
market by obtaining copyright on literary works or artistic materials that are
used in the manufacture of products or advertising. Copyright gives one a
competitive edge. Through the application of those rights, the registration of
a similar trade mark or a similar industrial design can be stopped, and the use
by another company of a technical drawing or instructions in their own
production or marketing can be objected to. Directive 2001/29/EC of the
European Parliament and the Council of 22nd May 2001 on the harmonisation of certain
aspects of copyright and related rights in the information society provided an
exception in this respect. The directive approves a national law that would
allow the use of the protected works in relation to exhibition or product
repair.
1.
The 1895 Austrian law on copyright to literary works, art and
photography expresses a similar idea. («)
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